Sponsored content policy

How commercial work is disclosed and kept separate from evidence-led editorial judgment.

The Evening Measure may consider relevant commercial work that fits an existing reader need. Any paid placement is labeled clearly as Sponsored Content or Paid Partnership and uses appropriate link attributes. Payment cannot change source-backed statements about alcohol strength, health, safety, or history.

We do not hide brand promotion inside a drink card or make a product sound safer or healthier than the evidence supports. For standards, see the editorial policy; for inquiries, use the contact desk.

Reader note: This page is reviewed against the publication’s source and correction rules. Read the method · suggest a correction